Our Story

Founded in 2025, KLY CORE CO. LTD curates outstanding Korean products and introduces them to the UK market. We bridge cultures by delivering quality, innovation, and authenticity.

"At KLY CORE CO. LTD, we believe trust begins with quality.

Our mission is to introduce authentic Korean products that people in the UK can truly rely on and enjoy.

Mell Lee, Founder

We are delighted to introduce WATERWEL to the UK – a premium Korean bath and bathroom brand. As its first official partner with exclusive authorized sales rights in the UK, we bring an innovative Korean approach to everyday bath and water-care essentials, thoughtfully crafted to elevate routine moments into refined, luxurious self-care rituals.