Our Story & Brands
Founded in 2025, KLY CORE Co. Ltd curates outstanding Korean products and introduces them to the UK market.
We bridge cultures by delivering quality, innovation, and authenticity.
At KLY CORE Co. Ltd, we believe trust begins with quality.
Our mission is to introduce authentic Korean products that people in the UK can truly rely on and enjoy.
Mell Lee, Founder
SEOUL SELECTIVE STUDIO
Founded by KLY CORE Ltd, SEOUL SELECTIVE STUDIO brings a curated perspective from Seoul to the UK.
We introduce design-conscious Korean beauty and lifestyle brands to the British market, bridging cultures through considered selection and local expertise
WATERWEL
As the official UK partner of Waterwel, a leading Korean bath and shower solutions brand, we oversee brand operations, distribution, and market development across the United Kingdom.
Recognised in Korea for its design-led shower systems and advanced filtration technology, Waterwel reinterprets the everyday shower experience through considered, contemporary innovation.